Search Engine marketing

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with pay per click (PPC), focusing on only paid components. At converge Solution we focus both on SEO (Search Engine Optimization) and PPE (Pay per click). Implementation of the two is not simultaneous but is strategic so that you can gain the maximum benefit.  The package includes:

  • SEO – Search Engine Optimization
  • Site activity statistics/Reports
  • Key Words selection
  • Meta tag optimization
  • Link exchange
  • Search Engine submissions
  • Monitor site performance