Email Advertising Campaign

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:

  1. Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  2. Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

In a nutshell, Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.

The only way to market to your current or potential customers is to have their email addresses. Converge Solutions inc. will help you create a platform to start collecting email and other information on your customer and potential customers. With this information you can start profiling your customers and push your products and services directly to the customers or potential customers. This allows your business to gain more value from your limited marketing dollars.

At converge will help you achieve the following:

  1. Incorporate squeeze capture features on your website – This gives prospective customers the option to leave at least their email address before leaving your site.
  2. Create electronic mailing list of customers and potential customers who visit your website.
  3. Create and broadcast attractive, email ready newsletters, advertisement, promotions and messages to keep in with customers and potential customer for your business as required.

We will build your campaign in no time to engage with customers and generate enquiries and revenue.